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Storytelling is rapidly helping the companies, as it delivers the message to the user on a global scale. A whopping 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it’s an important part of their strategy.

WHY IS VIDEO CONTENT SO IMPORTANT FOR SOCIAL MEDIA & DIGITAL MARKETING?
Generation Z now makes up 40% of all consumers – and they’re not swayed by traditional advertising channels like billboards and “that weird box my parents still have” (TV). Instead, this group of digital natives primarily consumes information via social channels. For them, video content reigns supreme. A 2019 report found that your average Gen Z consumer spends a whopping 3.4 hours a day watching videos online. This is a real window of opportunity for brands hoping to capture an audience which has, so far, proved tricky to reach.